How Law Firms Can Successfully Attract Millennial Clients with Online Marketing

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This course has been approved for 1.0 hours of General CLE Credit including 1.0 hours of Technology CLE credit.

You must report your completed courses online using the course number referenced at the end of the program.
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Description

There are currently more than 80 million millennials in the U.S. – nearly one-fourth of the total population. Targeting this generation requires a completely different marketing strategy than past generations—and it’s not easy. However, understanding what drives and delights millennials will ultimately help you convert them to paying clients.

This CLE will walk you through the expectations of the typical millennial, how to work with them as a prospect or client, and the tools and technologies you should incorporate into your online presence to attract this generation.

Learning Objectives

  • Find out the expectations and habits of the typical millennial prospect.
  • Learn how to update your web presence to support millennials.
  • Discover how to be an on-demand, 24/7 law firm.
  • Hear about the ethical issues surrounding posting on social media as well as texting, online-chats, and client portals.

About The Producer

Rocket Matter, LLC helps law firms offer better client service and also increase revenues by more than 20%. The company was the first cloud-based legal practice management software on the market, landing its first client in 2007. It has been a leader ever since.

Rocket Matter has the most powerful, easy-to-use time and billing software in the industry. Also, when law firms want to make more money, go paperless, or increase confidence in their trust accounting, Rocket Matter helps them achieve those goals. With award-winning customer service based in the United States, it’s no wonder thousands of law firms swear by Rocket Matter.

Rocket Matter is an approved member benefit provider of The Florida Bar. Please click here for more information!