Course Number

3175

CLE

Approved for 1.0 hours of General CLE Credit and 1.0 hours of Technology.

Description

According to a 2015 study by reviewtrackers.com, 83% of clients read online reviews as the first step to finding a lawyer. However, while collecting online reviews is critical, it can be overwhelming and daunting for lawyers who are busy running their practices. Where do you even start? How do you make sure you generate the kind of reviews that will help bring in more business? How do you find the time to even focus on this?

The good news is that it doesn’t have to be that difficult! In this course, we’ll discuss the simple strategies you can take to generate and leverage online reviews so that you get more clients and build lasting relationships with existing ones.

Learning Objectives

• Learn how reviews build loyalty, drive the client experience, and directly boost your firm’s SEO.
• Understand online reviews and how they relate to User Generated Content (UGC.)
• Discover how to leverage your efforts by focusing on review sites that will impact your online presence.

Improve business operations by leveraging real-time insights to create a continuous feedback loop with your clients.

RESOURCES

SINCE THE DATE OF THIS WEBINAR, THE FLORIDA BAR HAS PUBLISHED ETHICS ADVISORY OPINIONS 20-01 AND 21-1 WHICH ADDRESSES THE DISCLOSURE OF CONFIDENTIAL INFORMATION IN RESPONSE TO AN ONLINE REVIEW.

About The Presenter

MK Getler is the Director of Marketing at BirdEye, a marketing company that helps companies generate positive reviews and improve their online reputation. She leads the charge to increase brand awareness, spark customer engagement, and generate leads. With extensive experience creating content-rich, metrics-driven campaigns for small, medium and enterprise-level clients including law firms and other industries, MK is on a mission to transform the way the world does marketing, one client at a time.

About The Producer

Rocket Matter, LLC helps law firms offer better client service and also increase revenues by more than 20%. The company was the first cloud-based legal practice management software on the market, landing its first client in 2007. It has been a leader ever since.

Rocket Matter has the most powerful, easy-to-use time and billing software in the industry. Also, when law firms want to make more money, go paperless, or increase confidence in their trust accounting, Rocket Matter helps them achieve those goals. With award-winning customer service based in the United States, it’s no wonder thousands of law firms swear by Rocket Matter.

Rocket Matter is an approved member benefit provider of The Florida Bar. Please click here for more information!

You must report your completed courses online using the course number referenced above.
Post CLE Credits

LEGALFUEL CLE PRESENTATIONS ARE INTENDED FOR EDUCATIONAL PURPOSES ONLY AND DO NOT REPLACE PROFESSIONAL JUDGMENT. STATEMENTS OF FACT AND OPINIONS EXPRESSED ARE THOSE OF THE PRESENTERS INDIVIDUALLY AND, UNLESS EXPRESSLY STATED TO THE CONTRARY, ARE NOT THE OPINION OF THE FLORIDA BAR OR ITS COMMITTEES. THE FLORIDA BAR DOES NOT ENDORSE OR APPROVE, AND ASSUMES NO RESPONSIBILITY FOR, THE CONTENT, ACCURACY OR COMPLETENESS OF THE INFORMATION PRESENTED. ANY FEEDBACK SHOULD BE PROVIDED TO THE EVENT ORGANIZER.