Title: Delivering an Effortless Experience to Your Clients
Presenter: Jack Newton, Founder and CEO of Clio
Seminar Date: June 15, 2016
Length of Program: 60 minutes
Course #: 2373

Program Description: This session will describe how you can leverage cloud computing to deliver an entirely new experience to your clients. Learn how Uber, Airbnb, and Amazon.com and other companies delivering “effortless experiences” can impact a lawyer’s work.

• Commoditization is a harsh reality for all businesses, including law firms. Differentiate with service.
• “Your law firm is a service company that happens to deliver legal advice.”
• Little relationship exists between satisfaction & loyalty. Loyalty benefits are driven by exceeding customer expectations (not just meeting them)
• Creating an Effortless Experience – example of Uber, Airbnb, Chase, Tesla
• Changing customer expectations: delivery of effortless experience via the medium of customer’s choosing
• Make it effortless for clients to find and collaborate with their attorney.
• Make it effortless to leverage technologies that help grow a practice.
• Get paid faster using technology– reduce from average of 83 days.

LEGALFUEL CLE PRESENTATIONS ARE INTENDED FOR EDUCATIONAL PURPOSES ONLY AND DO NOT REPLACE PROFESSIONAL JUDGMENT. STATEMENTS OF FACT AND OPINIONS EXPRESSED ARE THOSE OF THE PRESENTERS INDIVIDUALLY AND, UNLESS EXPRESSLY STATED TO THE CONTRARY, ARE NOT THE OPINION OF THE FLORIDA BAR OR ITS COMMITTEES. THE FLORIDA BAR DOES NOT ENDORSE OR APPROVE, AND ASSUMES NO RESPONSIBILITY FOR, THE CONTENT, ACCURACY OR COMPLETENESS OF THE INFORMATION PRESENTED. ANY FEEDBACK SHOULD BE PROVIDED TO THE EVENT ORGANIZER.