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August 27, 2018 | All Marketing Topics, All Start a Law Firm Topics, All Technology Topics, Free CLE, Marketing, Social Media, Speaker Series

LegalFuel Speaker Series: How to Grow Your Practice and Career with Social Media

26

COURSE NUMBER

3093

CLE

Approved for 1.0 hour of General CLE Credit including 1.0 hour of Technology CLE credit and 0.5 hours of Ethics CLE credit.

DESCRIPTION

Presented by: Ethan Wall

The question is no longer whether attorneys and law firms should use social media to promote their practice, but rather how they can use social media marketing to attract new clients and referrals. This social media CLE program walks lawyers through trusted social media marketing consulting techniques to identify new clients, engage referral sources, and generate new business on social media while complying with the legal advertising ethics rules.

Lawyers will receive an overview of how the advertising ethics rules apply to their personal and professional social media use, discuss actual ethics opinions that apply the legal advertising rules to social media, and develop a deeper understanding of the ethics rules impact their online behavior.

Lawyers of all experience levels will leave the social media CLE program with a greater understanding of how to how to navigate around serious legal advertising ethical pitfalls.

Runtime: 50 Minutes

Outline

  1. Introduction
  2. Why are We Here?
  3. Everyone is on Social Media
  4. So Where Do You Begin?
    1. Start with the End in Mind
  5. Attracting More Clients
  6. What Content Should Stay off Social Media
  7. Become the Go-To Expert
  8. Getting Involved in Local Bar Leadership
  9. Selecting the Right Strategy
    1. Writing Blogs
    2. Speaking Engagements
    3. Video FAQ’s
    4. Publishing Articles
    5. Media Appearances
    6. Networking Events
  10. What is Never a Good Strategy?
  11. Florida Bar Ethics Rules Governing Social Media
  12. Where Do You Go from Here?

Materials

You must report your completed courses online using the course number referenced above. Post CLE Credits

LEGALFUEL CLE PRESENTATIONS ARE INTENDED FOR EDUCATIONAL PURPOSES ONLY AND DO NOT REPLACE PROFESSIONAL JUDGMENT. STATEMENTS OF FACT AND OPINIONS EXPRESSED ARE THOSE OF THE PRESENTERS INDIVIDUALLY AND, UNLESS EXPRESSLY STATED TO THE CONTRARY, ARE NOT THE OPINION OF THE FLORIDA BAR OR ITS COMMITTEES. THE FLORIDA BAR DOES NOT ENDORSE OR APPROVE, AND ASSUMES NO RESPONSIBILITY FOR, THE CONTENT, ACCURACY OR COMPLETENESS OF THE INFORMATION PRESENTED. ANY FEEDBACK SHOULD BE PROVIDED TO THE EVENT ORGANIZER.