Creating and Promoting Effective Legal Videos


Course Number



Approved for 1.0 hours of General CLE Credit including 1.0 hours of Technology.


Experienced online marketers know that providing custom videos is a great way to build trust and familiarity with prospective clients.

The most effective legal marketing videos describe fact patterns and how they are handled, whether the situations are past cases, news events, or hypotheticals.

The second most effective category of legal marketing videos answers common prospect and new-client questions.

In an example-packed presentation we:

  • Detail these two effective video categories
  • Show you multiple examples
  • Illustrate other approaches
  • Explain where and how to use the recommended videos
  • Provide easy ways to produce the videos

The course will cover:

  • Concept
    • I. Fact patterns
    • II. FAQs
    • III. Lead qualification
  • Creation
    • IV. Phone
    • V. Zoom
  • Promotion
    • VI. Website
    • VII. Emails
    • VIII. YouTube channel

All of this is provided in an hour-long session given by Kara Prior, president of James Publishing and founder of its content-based Marketing Amplifier service.

Speaker Bio

Kara Prior is the founder of the Marketing Amplifier system and president of James Publishing. She spends most of her time talking to attorneys about how to materially improve their marketing results. Kara is co-author of the 145-page book How Small Law Firms Can Obtain More Referrals. She lives in Huntington Beach, CA with her husband and two young boys, and was captain of her Division 1 college swim team.

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