Creating and Promoting Effective Legal Videos
Approved for 1.0 hours of General CLE Credit including 1.0 hours of Technology.
Experienced online marketers know that providing custom videos is a great way to build trust and familiarity with prospective clients.
The most effective legal marketing videos describe fact patterns and how they are handled, whether the situations are past cases, news events, or hypotheticals.
The second most effective category of legal marketing videos answers common prospect and new-client questions.
In an example-packed presentation we:
- Detail these two effective video categories
- Show you multiple examples
- Illustrate other approaches
- Explain where and how to use the recommended videos
- Provide easy ways to produce the videos
The course will cover:
- I. Fact patterns
- II. FAQs
- III. Lead qualification
- IV. Phone
- V. Zoom
- VI. Website
- VII. Emails
- VIII. YouTube channel
All of this is provided in an hour-long session given by Kara Prior, president of James Publishing and founder of its content-based Marketing Amplifier service.
Kara Prior is the founder of the Marketing Amplifier system and president of James Publishing. She spends most of her time talking to attorneys about how to materially improve their marketing results. Kara is co-author of the 145-page book How Small Law Firms Can Obtain More Referrals. She lives in Huntington Beach, CA with her husband and two young boys, and was captain of her Division 1 college swim team.
You must report your completed courses online using the course number referenced above.
Post CLE Credits
LEGALFUEL CLE PRESENTATIONS ARE INTENDED FOR EDUCATIONAL PURPOSES ONLY AND DO NOT REPLACE PROFESSIONAL JUDGMENT. STATEMENTS OF FACT AND OPINIONS EXPRESSED ARE THOSE OF THE PRESENTERS INDIVIDUALLY AND, UNLESS EXPRESSLY STATED TO THE CONTRARY, ARE NOT THE OPINION OF THE FLORIDA BAR OR ITS COMMITTEES. THE FLORIDA BAR DOES NOT ENDORSE OR APPROVE, AND ASSUMES NO RESPONSIBILITY FOR, THE CONTENT, ACCURACY OR COMPLETENESS OF THE INFORMATION PRESENTED. ANY FEEDBACK SHOULD BE PROVIDED TO THE EVENT ORGANIZER.